Frequently Asked Questions

It is an ad management system that allows you to display text and graphical ads on "The OK Network".

It gives advertisers the power to create their own ads, choose the audience to which the ads should be targeted, set their budgets, and track the performance of their ad campaigns.

2. How does it work?

The system is very easy to use. It allows you to

1. Create your ad campaigns and include as many text or graphical ads as you wish.
2. Set your preferences on how your ad should be displayed i.e. context, geographical area, time of day etc
3. Set your ad budget and pay conveniently and securely by credit card or Paypal.
4. Each ad is reviewed and approved by the publisher before it is displayed.
5. Finally, the system allows you to view or download reports that show how your ad campaign is performing.

The system is powered by Trafficspaces.

Your ad will appear where you wish. You have the power to select the ad spaces on which you want your ads to appear. Furthermore, your ads will only be shown to users that match the targeting preferences that you choose.

It is free to setup an account. The amount you spend on your ad campaigns is entirely up to you. You can spend as little as $25 or as much as $10,000.

Getting started is quick and easy.

1. If you don't have an account, click here to register. A confirmation email will be sent to you afterwards. Follow the link in the email to activate your account.
2. Once, you've logged in, the next step is to create or upload your ads then submit them for approval.
3. Determine your ad budget and place a bid for the number of impressions or clicks that you desire, or the number of days that you want your ad campaign to run.
4. Once your campaign starts, you'll be able to track its performance and your Return on Investment (ROI).

Yes you can. Once you've registered once, you can use the same login details anywhere you see the "Powered by Trafficspaces" logo.

An ad portfolio is a collection of text or display ads that you wish to advertise collectively on one or more ad spaces. The system can automatically target the ads to the appropriate ad space.

1. Click on the Ads tab.
2. Click on the Portfolios link.
3. Specify a unique name for the portfolio then click on Submit button to save the portfolio.

You can now add display or text ads to the portfolio you've just created.

An ad portfolio is a collection of text or display ads that you wish to advertise collectively on one or more ad spaces. The system can automatically target the ads to the appropriate ad space.

1. Click on the Ads tab.
2. Click on the Manage Ads link.
3. Select the portfolio in which you want to create the ad.
4. Specify a unique, descriptive name for the ad.
5. Choose whether you want to create a display or text ad.
6. Customize the properties of the ad to suit your preferences.
7. If you wish to target your ad to a specific audience, specify your targeting preferences.
8. Finally, click on the Submit (For Approval) to save the ad and alert the publisher to approve it.

To edit the ad after submitting it for approval, click on the Edit This Ad button.

Yes, you can do this by specifying targeting preferences for each ad. You can specify contextual keywords, geographical area (country, state, city/town), time of day, IP addresses and other preferences.

The system can determine the location of each person that views your ad by examining their IP address. Your ad may only be shown to that person if their location matches the targeting preferences that you set.

You can target users by country, state, city or town. For example, you can choose to show ads to users in the U.S and Canada only, or only to users in the European Union. You can show ads only to users in California or Paris, or within specific cities or towns therein.

Note: As the geographical area gets smaller, the accuracy of the targeting decreases and your ad may be shown to a smaller number of people. To get the broadest reach, you should target ads at the country level in markets in which you are interested.

An ad campaign is a promotion designed to increase awareness/sales of your product or service. It consists of

1. a collection of ads (ad porfolio) that promotes what you have to offer;
2. a budget, which represents the amount of money you are willing to spend on the campaign; The budget determines how many impressions, clicks that your campaign will receive before it ends, or the number of days through which the promotion will run.
3. A start and end date, which indicates the length of time you want the campaign to run; and
4. the target audience you wish to target in your promotion.

Starting an ad campaign is easy to do. These are the steps to follow:

1. Create your ad portfolio and get your ads approved.
2. Add funds into your advertising account.
3. Click on the Advertise Here link next to the ad space in which you wish to advertise. This should take you to the Auction page.
4. Specify the number of impressions, clicks or days you'd like and place a bid for it in the auction.
5. Alternatively, use the Quick Buy feature to bypass the auction, specify your budget and start your ad campaign immediately.

The best way to do it is to use the Budget Planner tool. It helps you allocate an ad campaign's budget across multiple ad spaces very easily. These are the steps to folllow:

1. Click on the Store tab.
2. Click on the Budget Planner link.
3. Select a media plan from the list. If none, exists, click on the New link to create a new one.
   Media Plans are essentially a list ad targeting preferences (e.g. contextual, geographical and demographic) that the system uses to determine the best ad adspaces on which you should run your ad campaign.
4. After creating or selecting a media plan, a list of ad spaces should appear. If the list is empty, you may need to use less stringent constraints in your media plan.
5. Once you are satisfied with the list of ad spaces presented to you, specify your maximum budget. It will be allocated automatically across the ad spaces in the list.
6. You can modify the budget allocations by changing the values in the Volume column.
7. Click on the Place Orders button to display confirmation
8. A confirmation page should appear. If you are satisfied with the orders, click on the I Confirm button to place your orders.

You can view the new campaigns by clicking on the Track Campaigns button in the success report.

Yes you can. You can reuse your ad portfolio as often as you wish.

Your ad will appear after it has been approved and payment has been deducted from your account.

Yes you can. However, the changes may need to be reapproved before the ad goes alive again.

Stopping an ad is very simple.

1. Click on the Ads tab.
2. Click on the Manage Ads link.
3. Select the portfolio in which the ad is contained.
4. Select the ad you wish to stop.
5. Click on Edit this Ad to move the ad into Edit mode

This is will prevent it from going live. Note: It may take at least 15 minutes before the changes are effected.

Transferring funds is quick and easy. You can either transfer money from your credit/debit card (Visa, Mastercard, American Express or Discover) or from a PayPal account.

1. Click on the Funds tab.
2. Click on the Add Funds link.
3. Specify the amount of money you wish to transfer.
4. To pay with a credit/debit card, click on the Billing buttton. Alternatively, click on the PayPal button to transfer the funds from your PayPal account
5. The following screens are standard screens that will ask you to confirm your billing informatiom.

You can view a detailed statement of your transactions at anytime by clicking on the Statement link.

Visa, Mastercard, American Express and Discover.

During funds transfer, your payment information is encrypted and transferred securely to our third-party payment processor. Our third-party processor will verify and store all credit card information in an encrypted format. If the information submitted is invalid, the payment information will not be accepted. Our third-party payment processor uses commercially reasonable efforts to keep your payment information secure.

TRAFFICSPACES will appear on your credit card statement along with the amount billed.

You can view campaign reports by clicking on the Reports tab.

The reports can be customized to focus on a single ad campaign, a specific ad space or a specific date range. You can also view reports on individual ads by clicking on the name of a specific ad campaign.

If you wish to obtain the reports automatically, you can configure the system to email the campaign reports to you at regular intervals. Alternatively, you can subscribe to the RSS feed for your campaign reports.

Yes you can. This is often referred to as a conversion. There are two ways to track conversions.

1. Tracking Pixel: Place a tracking pixel on the page the users see after completing the desired action. This is usually a "Thank You" or "Summary" page.
   The tracking pixel can allow the system to record the number of actions and the revenue per action. To get the tracking pixel for an ad campaign, click on the Reports tab, click on the name of the campaign that you wish to track and copy the tracking pixel code that's displayed.
2. Conversion Estimates: If you know rate at which people convert on your site, and the average revenue from each of them, the system can use that information to work out your ROI. This approach is ideal for those for complete sales offline or for whom implementing a tracking pixel is not possible.

First of all, you can determine which ads are performing best by viewing your ad campaign report.

1. Click on the Reports tab.
2. Click on the name of any ad portfolio to view the performance report on the ads inside it.

You can increase the performance of the ads that aren't working by

1. Modifying your targeting preferences to reach a broader audience. Alternatively, you can narrow your targeting preferences to make your ads more targeted and improve your conversion ratio.
2. You can also modify your ad to include a more captivating design or ad text. You can also encourage users to act on your ads by ensuring that you ad includes a convincing call-to-action.